2 times national awards winner actress Kangana Ranaut,who has always famous for her controversial statements has recently at Anupama Chopra’s book launch event she opened up and spoke against it paid media.
Kangana said, “I really don’t know what to say. I feel it is very harmful for the business aspect of a film. You spend so much money buying these Media Net stories or full page ads, you can rather save this money and put it in the making or marketing of the film.”
“But some people are interested in the buying part of things, they want to buy everything from the movie reviews to the media net to the opinions and so on. It’s hard for small filmmakers to survive in such situations,” she added.
When she was asked about PR images, Kangana said, “How much ever you think that you don’t care about what people think, at the end it actually does matter. When you are in an industry where image is everything, then this means a lot to you. People identify you from the roles that you enact and the brands that you associate with. In this time when everything spreads like wild fire, PR images does matter.”